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Feature Story - January 2005

Healthcare Overview
By K. Robert Wendel

Chris Hernandez's jaw nearly hit the floor when he opened up the company's employee health insurance renewal notice in November.

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Health insurance costs for his 80 employees had just increased 67 percent from the previous year. Add that to previous yearly hikes of 25 percent. Now his workforce was facing $1,300 a month bill, out of pocket, to maintain their families' health insurance.

"That $1,300 a month is more than most people's home mortgages," noted Hernandez, president of the family owned firm Hernandez Companies Inc. in Phoenix.

The big price jump puts Hernandez, along with many other small companies, between a rock and a hard place. Although a 67 percent increase is the exception rather than the norm, most small contractors are reporting a 10 to 25 percent hike in health insurance. Larger companies are seeing 9 to 15 percent increases.

"We have definitely seen our health insurance expenses increase and there's no end to it. It just keeps going up and up," said Drew Giuliani, a principal with Century Mechanical in Albuquerque. "We have to absorb the cost or give it up and we are not about to do that. Our employees and their families depend on it."

The high price also precludes many employees' participating in the health plan, but without at least 75 percent employee participation, companies won't be able to offer any health insurance at all.

Without health insurance, firms won't be able to attract and retain quality workers. Without quality workers it gets tougher to land jobs. Without jobs, the company goes under.

Industry experts provided two scenarios for the jump in Hernandez's premiums. On one hand, with such a small employee base, just one catastrophic medical emergency can drive prices up. On the other hand, the health insurance company may have lost its reinsurance. To exit the market cleanly, the health insurance must rid its rolls of all customers or be barred from re entering the market for three to five years.

There are many other factors in the recent increases. Escalating malpractice insurance for doctors is just one issue driving up prices.

"As a doctor, you have to practice defensive medicine. When an OB GYN delivers a baby, they can be held liable for something that happened at birth until age 18," said Eddie Burkhart, a principal with Benefit Plan Consultants in Las Vegas. "The cost to practice medicine is higher, so they have to change the contract with the insurance company to get higher reimbursements. The insurance company passes the higher rate onto the employer, who passes some onto the employee."

Insurance companies have also changed their rating system. Many years ago, insurers relied on a "community rating" experience ratio, where the claims from a particular community set the guidelines for premium pricing. Healthier communities got cheaper insurance. But with changes in the insurance industry made since 1998, insurers now base the rates wholly on an individual firms' loss experience.

"The lower your experience ratio, the better deal you get on insurance, and that's the irony," said Arizona State University Professor Bradford Kirkman-Liff. "You can have a healthy group of employees with affordable insurance, but the minute one has a serious illness, you can expect to see your premium increase next year."

Perhaps the largest factor in premiums increasing at five times the rate of inflation is that the insurance industry is at the top of its cycle. During the 1990s, insurance companies were competing for customers, but now with lower reserves and the incursion of more costs, the premiums have risen dramatically. An aging population, new, expensive technologies and higher prescription costs are other factors.

So what's a small business owner to do? Industry experts provided several suggestions.

  • Join an association health plan.

    With a larger pool of risk, costs go down with the scales of economy. That's what attracted Peter Kunka of Phoenix's Kunka Engineering to the American Council of Engineering Companies health plan. Kunka pays around $1,000 a month for each one of his 18 employees. He feels the expense is worth it, but understandably cringes each month when he writes the check.

    "It's one of the toughest things in business and I never imagined the costs would so astronomical," Kunka said. "We've been in the plan since 1973 and the ACEC has always provided great coverage and we feel comfortable with them, but at some point, we may have to raise deductibles."

  • Shop around with an experienced broker who knows the market.

    This may not be possible in all markets with a shrinking pool of insurance companies, but it's one of the least painful ways to cut healthcare insurance.

    Find a broker you are comfortable with and review your insurance portfolio each month. That way, you can somewhat anticipate your costs for next year.

    "The key to everything is aligning yourself with a broker or consultant who knows what is going on in the market so you get the best bang for your buck, and shop around on a regular basis,' Burkhart said.

  • Negotiate

    When their insurance company wanted to raise the rates for the 189-employee firm of Phoenix-base CMX Group by 20 percent, Cheri Hanson put her foot down. Her advice?

    "Play real hardball. With the number of employees and the amount that we pay versus our claims, the insurance company was making real money off us," said Hanson, CMX's human resource manager. "Look at the cost paid out versus what your claims are. That difference is what we fight for."

  • Start a wellness plan

    With healthier employees, the loss experience ratio falls, resulting in cheaper premiums. By establishing a wellness plan, you can educate your employees on how their life style choices can affect the firms' insurance rates. Most insurers can aid or support a company wellness plan.

    "If our employees hop into the boat with us, take the wellness classes and look at their own situations and take actions to reduce costs, we all share in the savings," said CFO Steve Lords of Las Vegas' Martin Harris Construction. The firm is in the process of rolling out their own wellness plan supported by Sierra Health.

  • Raise the deductible/Tier model

    If it's a choice between no insurance or higher deductibles, look at a higher deductible. Although this hits lower income employees the hardest, employers can take some of the sting out by offering Health Savings Accounts. The accounts allow employees to deduct before taxes up to $5,000 annually, lessening an employee's tax burden. Employees can use the accounts to pay for the deductible, co-pays and out-of-pocket costs. The catch? The employee has to "use it or lose it" by Dec. 31 of each year. However, legislation is working through Congress that would allow people to rollover their accounts into the next year.

    A tiered prescription model can also cut costs. Rather than a set co pay for prescriptions, employees can chose a generic drug for the cheapest option. A drug still under patent would cost more, while a drug not on a formulary list would cost still more.

  • Self-insure

    This option is generally for larger companies with many employees. Employers establish a trust through which medical expenses are paid. The trust can be funded with a variety of methods. If the trust is large enough, interest income could be enough to meet claims. Employees can also pay into the trust, rather than a traditional insurance company. At Arizona-based Sundt, which is self-insured, each man-hour on a job is assessed a "burden rate" that is a fixed cost of business and automatically calculated into any project bid. That burden rate funds the trust. After operating for three years, the company found the trust wasn't replenishing itself. The company recently implemented a three-tiered system, with the basic level still free. If employees want more comprehensive coverage, they pay for it out-of-pocket.

    "We believe that everyone of our employee-owners deserves health insurance," said Richard Condit, senior vice president and chief administration officer. "None of us wanted to go this way, but it comes down to managing costs in an employee-owned company."



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